Dowry has been a part of Indian marriage since ancient times. Even today after number of efforts made by government and various NGO’s this evil practice still prevails. To change the perception and create awareness among its viewers Star Bharat is bringing a show which makes people aware about dowry. After its ‘Bharat Ki Har Laadli’ campaigns’ immense success Star Bharat is now bringing in another campaign to create conversations around the prevalent system of Dowry in India.
Produced by Shakuntalam Telefilms, the soon to release show will feature the talented Ananya Khare, Akshit Sukhija and Simran Pareenja in pivotal roles. The show will revolve around an intriguing story of Maithali essayed by the beautiful Simran Pareenja who is an ordinary girl that faces the social challenge and becomes a victim of Dowry. The story focuses on how a girl child is never a liability. How she becomes an inspirational champion of the anti-dowry movement is something the viewers need to watch out for.
Many actors from the Star Bharat family came in and lend their support to this campaign in order to create awareness.
Pooja Gor says, “Star Bharat as a channel has been an epitome of bringing change in the society. While being on the front foot to keep their viewers entertained in these trying times, the channel along with bringing peace and divinity is now getting their viewers a new show Lakshmi Ghar Aayi. The shows’ storyline is beautifully visualized and incredibly written. Dowry that is still prevalent in our society is considered to be evil and not immoral. We are happy Star Bharat is bringing a show on anti-dowry which will help in creating awareness around the evils of the dowry in our society.The viewers in this show will be taken through Maithalis’ journey where everyone will wonder ‘Kaise Hoga Iss Bahu Ka Sansaar, Jo Dahej mein Laaye Sirf Pyar.’
Sumedh Mudgalkar says, “I feel proud and honored to be working with a channel that never shies away from giving out a social message through their show. Star Bharats’ upcoming new show is going to be a living example of the same. Dowry as a system is still prevalent in todays’ India and I am very glad that Star Bharat is bringing a show on anti-dowry and throwing light on the evils of the system and creating awareness in the society. The show that ventures into Maithalis’ life will try to engrave the message and throw a question in peoples’ minds that is the love and care a Daughter-in-Law brings to the family when married the biggest asset or wealth?. Well! I am excited to see the story of ‘Kaise Hoga Uss Bahu Ka Sansaar, Jo Dahej mein Laaye Sirf Pyar’ enfold on your favorite channel Star Bharat – I know I won’t miss it”
When spoken to Simran on the support she received from the Star Bharat family, she said, “It feels great to receive such immense support and response from the Star Bharat family. We are all truly honored and we appreciate their support they are lending to spread in creating awareness around Dowry through our show. I hope and pray we achieve our goal and the viewers and audience and support us in this journey through our upcoming new show Lakshmi Ghar Aayi’
Watch Lakshmi Ghar Aayi hit your television screens starting 5th July every Monday to Friday at 8:00pm only on Star Bharat