Pristyn Care, a surgery-focused healthcare brand, announced the first phase of its‘Surgery Matlab Pristyn Care’ TV & digital campaign which will be launched with the 2021Indian Premier League (IPL) season. The ad film titled ‘Surgery Mein Care’ features theGreekGodoftheIndianfilmindustry,HrithikRoshandelivering the message ofrevolutioninsurgeryandcarerenderedthroughaheart-touchingpoem.
TheadcampaignwillbelaunchedacrossTV(StarSportsHD&SD)andOTTplatformDisney+Hotstar sharing Pristyn Care’s vision of ‘Care in Surgery’.The ad film highlights variousaspectsofservices provided by the company including expert doctors and qualifiedsurgeons,personalcarebuddyforeverypatient,advancedmedicaltechnology,end-to-endsupportsuchasinsurancepaperwork-allwhilekeeping‘care’atthecore.
Conceptualized by BBDO, directed by leading filmmaker, Siddharth Anand, and shot bythe stalwart, Anil Mehta, with music by Clinton Cerejo, the ad film showcases howPristynCare’spatient-firstapproachsimplifies the process of surgery forpatientsandtheirlovedones.
Commenting on the launch, Harsimarbir (Harsh) Singh, Co-founder, Pristyn Care,said, “Since our inception in 2018, we have grown tremendously with presence acrossmultiple cities of India. Our objective as a patient-first organization has stayed at the coreduring this growth and with our new campaign, ‘Surgery Matlab Pristyn Care’, starringHrithik Roshan, we are intending to take this ethos and core-belief to people across thecountry.ThiscampaignonIPLaimstomakePristynCare the preferred choice ofminimally-invasivesurgeryinIndia”.
Actor Hrithik Roshan said, “I am delighted to be a part of Pristyn Care’s vision of a warm and care driven approach towards patients and their family during surgery. Over multiple interactions with their team, I felt that it is part of their DNA to be patient-first and it was not surprising when this came through in the design of the ad campaign as well. I am glad to be a part of this campaign which celebrates the spirit of care.”
With 100+ clinics, 700+ partner hospitals in 40 cities and towns,Pristyn Care ensuresthatpatient journey is seamless across the country by offering full-stack healthcareservices – a model which is replicable across India’s Tier 2 and 3 cities and in the process,providingaccesstoqualityandadvancedsurgicalcare.
Founded by Harsimarbir (Harsh) Singh, Dr. Vaibhav Kapoor and Dr. Garima Sawhney inAugust2018,PristynCare(pristyncare.com)isahealthcare startup, specializing insurgerieswithastackofservicesunderitspatient-firstapproach.
The company has a team of 300+ expert surgeons, performssurgeriesforover50+diseasesusingadvancedmedical technology such as Laser,Laparoscopy, Microdebriders, Lasik etc., and is present in 40 cities and towns viz. Agra,Ahmedabad,Bangalore,Bhopal,Bhubaneswar,Chandigarh,Chennai,amongothers.
Underitspatient-firstapproachforallitssurgerypatients,PristynCareprovidesend-to-endpatient-firstsupportservicessuchasdiagnosticssupport,completehealth-insurance claim processing, hospital admission paperwork from the comfort ofhome, cab pick-up and drop for surgery, and free post-surgeryconsultation.