Tuesday, May 17, 2022

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    Parle Agro continues to disrupt the flavoured dairy beverage segment with ‘Smoodh Coffee

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    I am mailing you on behalf of Parle Agro to announce the launch of Smoodh Coffee Frappé, a silky and delicious coffee flavoured milk beverage with their new TVC campaign for their flavoured dairy beverage brand, Smoodh. The TVC features their national brand ambassador for Smoodh, Varun Dhawan, one of India’s most popular youth icons shown in a quirky and fun avatar.

    Smoodh was initially launched in two popular consumer flavours – Chocolate Milk and Toffee Caramel. After winning hearts of customers all over the country, the brand is back with a new flavour, ‘Coffee Frappé’. In the new TVC, Varun Dhawan can be seen enjoying the brand new Smoodh flavour with the jingle “Dus ka Doodh, Oh So Smoodh!” encouraging consumers to try the drink. The drink is available at only Rs.10 for 85 ml tetra pak offering the consumers a new taste and disrupting the flavoured dairy beverage segment at an affordable value. Please find attached the campaign press release along with supporting images. It would be great if you could publish the same in your esteemed publication.

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