New wonder for down under! Female entrepreneur led Nuutjob wants to reinvent the way Indian men groom their intimates

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In India, male intimate hygiene is an oft-ignored sector with immense potential. With a vision to invigorate the space with never seen before offerings, Manscape Inc. now arrives in this unexplored market with Nuutjob.

A home grown brand from Gujarat, Nuutjob is the brainchild of young entrepreneurs Anushree and Ananya Maloo. The duo understood that men’s intimate grooming was criminally overlooked in India, a problem they wanted to address with immediate effect.

With a top notch assortment of easy to use and effective products, Nuutjob aims to be every man’s secret best friend. Their line up consists of Nuut Fresh, an intimate deodoriser, Nuut wash, a comprehensive 4 in 1 body, hair, nut, and butt wash, as well as Nuut Guard, a liquid powder acting as a talcum powder replacement.

Commenting on the launch, Anushree Maloo, Founder, Nuutjob said, “We studied the market and got a detailed analysis of what outdoorsy men are missing. Harsh elements like sun, sweat, wind, and pollution- not to mention the dirt and grime of daily life can compromise the well being of inner male body parts. However, in India, there are no efficient solutions for men to look after their intimate areas. So, we took matters into our own hands and started Nuutjob. The result, you ask? Simple, natural, Men’s grooming products to manscape with ease.”

Ananya Maloo, Co-Founder, Nuutjob also added “As part of our brand mission, we aim to educate and entertain while spreading a very important message about male hygiene. We make no-nonsense products without harmful ingredients, senseless rigmarole, or needless middlemen. We’ve engineered, tested, and re-engineered products that work as hard as you do, specifically designed for male skin while also making them simple to use.”

Nuutjob products are available to shop on their website as well as Amazon India.