Mzaalo, a gamified streaming platform and entertainment ecosystem is partnering with A-list celebrities Lara Dutta and Shayamal Vallabhjee to raise funds for COVID-19 in light of the latest wave of the virus. The “I Breathe For India” fundraiser will take place this Sunday, the 9th of May, from 6:00 PM – 8:00 PM IST/ 8:30 PM – 10:30 PM GST.
In light of the recent COVID-19 spike in India, recording over 414,000 cases in the last 48 hours. This fundraiser was created to support the country by donating funds to procure and distribute medical supplies, including ventilators, setting up vaccination and isolation centres, and much more.
Mzaalo joins the virtual fundraising with an endeavour to reach people to crowdsource funds to help India breathe in these trying times. As the main streaming partner, Mzaalo will make the virtual fundraiser available to stream live globally on the Mzaalo app, available in the App Store and Google Play. While giving users all around the world a place to watch this heartwarming fundraiser hosted by Lara Dutta and Shayamal Vallabhjee, and joined by Amitabh Bachchan, AR Rahman and many others, with the mutual goal to help India receive significant donations for the country.
Vikram Tannan, the COO of Mzaalo stated, “We at Mzaalo are honoured to be part of the “I Breathe For India” COVID relief initiative and we feel that at this time of crisis, we need to do out bit and contribute in every possible way and we are determined to help our country and its people in whichever way we can to defeat this and emerge healthier and stronger.”
The “I Breathe For India” campaign is bringing together entertainment icons from Bollywood and Sports in a never-before-attempted effort to raise funds for Give India in what will hopefully be a hugely successful fund-raising project. The Indus Entrepreneurs (TIE) and other partners of the “I Breathe For India” campaign have also pledged a $1 million matching sponsorship to aid India in its battle against COVID-19.
“I am honoured to be part of the I breathe for India Covid relief initiative and I feel that at this time it has given me purpose, and I am determined to help my country and it’s people in whichever way I can to defeat this and emerge healthier and stronger.” Lara Dutta, host of “I Breathe For India”
All funds raised will go towards supporting:
- Acquisition and distribution of medical supplies including oxygen concentrators, oxygen cylinders, oximeters, ventilators and bipaps These will be distributed through the government, to verified hospitals, and through verified on-ground non-governmental organisations (NGOs).
- Direct financial support through verified NGOs for families under the poverty line that have been significantly affected by the crisis, and providing meals and ration kits to needy families.
- Providing support to vaccination centres to strengthen the nations efforts to combat the spread of COVID-19 and supplying an infrastructure to set up isolation centers for those affected by the virus.
For those who want to donate to the “I Breathe For India” campaign, please visit the website
Mzaalo is a gamified video platform and entertainment ecosystem secured by blockchain. We have created a media platform to build trust and transparency for our stakeholders – Users, Content owners and Advertisers. Mzaalo’s algorithm empowers users to earn rewards that can be spent on merchandise, digital goods, premium social experiences, games, and charitable giving.