Monday, January 17, 2022

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    Duroflex Experience Store goes virtual: First brand in the category to launch an immersive sleep solutions online tour

    Brings alive the most convenient and closest shopping experience 

    As social distancing restrictions continue, and customers continue to #Stayhome. Duroflex – India’s leading sleep solutions provider, introduces first virtual sleep solutions store in the country, so that good sleep doesn’t need to wait. Customers can enjoy an intimate experience of all products at the store from the comfort of their homes and conveniently upgrade their sleep space without any hassle. This shopping experience is as real as the one offered at Duroflex Experience Centres.

    Duroflex is the first brand in the sleep solutions category to use a technological innovation to enhance customer service and experience during the pandemic. By launching a virtual sleep solutions destination, not only will the consumers be able to shop for their sleep essentials comfortably, but will also help them stay connected with the brand.  At a time when upgrading their sleep space has taken precedence for so many people, a virtual tour will bring in a fresh perspective on shopping and drive sales for the brand. 

    Commenting on the launch, Smita Murarka, Chief Marketing Officer, Duroflex Pvt. Ltd., said, “Virtual experiences are setting the momentum of shopping worldwide. Duroflex is always in sync with use of technology and the launch of this experience is well timed for our customers who are looking for similar experience of shopping at our experience centers. The new virtual tour helps people to shop safely in an immersive manner and still take care of their sleep needs in a time when we need our natural immunity. Good sleep shouldn’t wait! “

    This easy and convenient way of shopping during the pandemic is a much needed respite for so many consumers. All their product categories (mattresses, accessories and WFH Furniture) and mattress ranges (Duropedic, Energise, Natural Living and Essential) are there to easily view and choose.

    Use the link to take the virtual tour of Duroflex store: 

    Also, keeping the current situation in mind, to enhance people’s sleep hygiene the brand has introduced a bumper offer – Sleep Safe, a free mattress protector – Duro Safe, their anti-microbial protector, with the purchase of any mattress.

    Shop the offer exclusively on the Brand’s site –

    Follow us – @duroflexworld

    About Duroflex

    Duroflex is one of India’s leading sleep solutions providers with a wide range of premium mattresses and sleep accessories. This revolutionary brand with over five decades of expertise and state-of-the-art technology is redefining the meaning of quality sleep.

    Duroflex has distinguished itself as a leader in the industry with an innovative and cutting-edge range of products that is first of its kind in India. Its signature range – Duropedic is India’s No.1 Doctor recommended Orthopedic Mattress range. The brand is today synonymous with quality, innovation, and comfort. Its product portfolio is backed by strong technical know-how, modern equipment, and the ability to understand future needs.

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