I hope you’re well.
I write to you on behalf of Duroflex, one of India’s leading sleep solutions brands regarding their retail expansion plans. The brand has just launched their third Duroflex store in Bengaluru at Jayanagar. This is the third store that the company has launched since the pandemic andtoday, the brand has 10 Duroflex stores in India and is ever growing. Their expansion is in line with their vision to become an INR 2000 crore company by 2025.
The sleep solutions category is growing exponentially at a 7-8% CAGR year-on-year nationally (as per recent industry reports). Duroflex is expanding the retail footprint to cater to the increase in demand for quality sleep solution products and target business growth in retail. The new store in Jayanagar, spread across an area of 2,300 sq.ft, showcases a wide range of their quality mattresses as well as Duroflex’s new product portfolio. The brand entered into the furniture space with designer beds and multi-utility work from home furniture. The new centre provides an immersive shopping experience to the consumers and will also give them the opportunity to consult with chiropractors when they visit the store to make a purchase.
Please find below a link to a virtual tour of Duroflex’s new store in Jayanagar:
Please find attached the press release along with supporting store images for your perusal. We would we happy to explore an interaction opportunity with Mohanraj J, President and Business Unit Head, Duroflex; who could share deeper insights into the business and their retail expansion plans