Staying true to the essence of their exciting and engaging narratives, ALTBalaji is often credited for their unique promotional activities for their web shows. Like their last successful and critically-acclaimed show, ‘The Married Woman’, which was hugely appreciated for its soulful music, their latest web show, ‘Broken But Beautiful 3’, is gaining immense appreciation from viewers for its brilliant music and heartwarming compositions.
Celebrating the musical success of the show last week, the makers had organized a one-of-a-kind YouTube premiere, ‘Broken Unplugged’ – a musical rendezvous with the multi-talented composers and singers – Amaal Mallik and Akhil Sachdeva anchored by the MJ Show creator, Mihir Joshi. This week, for part 2 of ‘Broken Unplugged’, they have arranged another YouTube virtual activity featuring the other musical giants, including Vishal Mishra, Sandman (Sandeep Patil), Anusha Mani, and Romy, who came together to celebrate the music of the show with host Mihir Joshi. The singers and composers also asked the audience to create their versions of the songs and tag them on social media for a larger celebration.
The audience was presented with a magical musical performance of the show’s mesmerizing covers performed by Anusha and Romy. Their ardent fans were astounded with their renditions of the popular songs – ‘Boureya’ & ‘Hun Jaavaan’ from Broken But Beautiful.
Anusha Mani adds, “I have collaborated with Sandman on a couple of songs for web series and jingles. I still get requests from people to sing ‘Boureya’ from season 2 of the franchise, suggesting that it has hit such a different chord with the show’s audience and music lovers. The good part about songs like ‘Boureya’ and ‘Hun Jaavaan’ is that they allow you to experiment as a singer and at the same time give you the freedom to do variations to the song. I have had super fun working on these songs.”
Commenting on his journey of creating ‘Teri Hogaiyaan’ for seasons one and two, Vishal Mishra says, “The song is totally in sync with what’s happening in the series. Last season, the song highlighted that its acceptance of love. It was an effortless expression of love that resonated well with the audience. And now the new version is precisely in contrast – where one feels the pain of leaving somebody and going away.
While the first song was casual, the new song has been properly shot in a broad-way set-up. I wanted to do a very hybrid version of ‘Teri Hogaiyaan’ and make it completely new. The song has been composed, written, and sung differently. As an artist, it has truly been a satisfying experience.”
The Broken But Beautiful franchise is a favourite with viewers because it takes them on a relatable journey of love, longing, and heartbreak. It is the love story of Agastya & Rumi. Agastya, an aspiring director, falls in love with Rumi Desai, his muse. Unfortunately, opposites attract. Both knew what they wanted, but not what they needed. Love came looking for them when they were chasing their obsessions. And their journey comes full circle when they both realize that it is too hard to fall out of love than to fall in it.
‘Broken But Beautiful 3’ is streaming now on the ALTBalaji app.