In yet another move to attain better audience reach, India’s homegrown ALTBalaji struck a deal with casual wear brand FHMax – an extension of FHM, a premier men’s fashion and lifestyle magazine.
The deal brings to ALTBalaji customers a steal-deal / first come first serve offer wherein they are offered a Rs. 500/- voucher for every purchase of ALTBalaji’s 2-month subscription priced at Rs. 100/-, Rs. 700/- voucher on a purchase of the 6-month subscription priced at Rs. 199 and an Rs. 900/- voucher on a purchase of ALTBalaji’s yearly subscription priced at Rs. 300. These vouchers are valid across FHMax.com for anything ranging from fragrances to wearables and any in-house brands.
Talking about the partnership Ms. Divya Dixit, SVP – Revenue & Marketing, ALTBalaji said, “Fashion is a universal language, a way for individuals to express and be understood. Partnering with FHMax would enable ALTBalaji’s potential subscribers to find new and more impressive ways to express themselves, making the deal all the more attractive to the millenials. It has been ALTBalaji’s mission to help the youth find themselves and develop their own unique style and personality.”
Mr. Nitin Agarwal, Founder and CEO, FHMax sounded elated with the partnership. He commented, “Tying up with one of the biggest entertainment platforms in the country is like a feather in the cap for FHMax. The partnership is forged in the hopes of bringing immense growth to both parties in this symbiotic relationship. There couldn’t be a better partnership than us tying up with ALTBalaji.”
The brand caters to the youth who comprise 80% highest percentage of ALTBalaji’s viewers. ALTBalaji’s vast content library consists of shows such as Puncch Beat franchise, Broken but Beautiful series, Class of 2020, etc… made especially for the youth. The platform continues to curate new and unique content for the youth audience and so does FHMax hence making the partnership extremely attractive in its earliest stages as well.
ALTBalaji’s upcoming lineup comprises shows like Class of 2020 season 2, Girgit, and others created especially for the Indian youth.